Bishal.

My Experience

7+ Years of Digital Marketing, Strategy & Creative Execution

I’m Bishal Aryal, a digital marketer and social media manager based in Sharjah, UAE. For over seven years I’ve helped brands grow through social media, SEO, paid advertising, short-form video, website, and digital out-of-home campaigns.

Career Overview

7+ Years Digital Marketing Experience
Strategy & Execution Professional Focus
Retail · Fashion · Tech Markets
Digital Marketing cum Social Media Manager Current Role

Professional Journey

2022 – Present

Digital Marketing cum Social Media Manager

Yara International Brands — Sharjah, UAE

I lead digital marketing and social media end-to-end — from strategy and content to paid campaigns, e-commerce, SEO, and LED / digital out-of-home advertising.

  • Social Media Strategy
  • Content Planning & Creation
  • Video & Reels
  • Paid Advertising
  • E-commerce & Website
  • SEO
  • LED / DOOH Advertising
  • Team & Brand Management
2017 – 2021

Social Media Manager / SEO Analyst

Previous Role

Earlier in my career I ran social media channels and SEO for brands — planning content calendars, handling campaigns and audience engagement, maintaining websites, and designing digital banners.

  • Social Media Management
  • SEO
  • Website Maintenance
  • Digital Advertising
  • Banner Design

Current Role

Digital Marketing cum Social Media Manager · Yara International Brands — Sharjah, UAE · 2022 – Present

Social Media Strategy

Develops and manages social media strategy across Instagram, Facebook, and TikTok — planning content around brand objectives, schedules, and audience engagement to keep brand communication consistent.

Content Planning & Creation

Builds content ideas, plans, and calendars; coordinates promotional content and develops short-form video concepts designed around engagement and business objectives.

Video & Reels

Produces short-form vertical videos and promotional reels, editing content for Instagram and TikTok and adapting it for campaigns and promotions.

Paid Advertising & PPC

Plans and runs seasonal and promotional campaigns on Meta advertising platforms — built around sales, leads, reach, and engagement — with continuous performance monitoring and optimization.

SEO

Maintains on-page SEO, monitors website SEO health, and identifies and fixes issues to support and strengthen organic search visibility.

E-commerce & Website

Manages the e-commerce website — keeping content current, improving UX and presentation, and using the storefront to support digital marketing activities.

LED / Digital Out-of-Home

Manages indoor and outdoor LED / DOOH advertising content, preparing and coordinating screen-ready promotional material for digital display environments.

Team & Brand Management

Coordinates marketing activities and teams, keeping brand communication consistent from planning through campaign implementation.

Previous Experience

Social Media Manager / SEO Analyst — 2017 – 2021

Social Media Management

Channel management, content calendars, campaign planning, and audience engagement supporting brand visibility and growth.

SEO

SEO audits, issue identification and fixes, on-page optimization, and website optimization for organic performance.

Website Maintenance

Kept website content and updates current so digital communication always reflected the latest brand information.

Digital Advertising

Supported digital ad campaigns and prepared promotional visual content for marketing initiatives.

Banner Design

Designed digital banners and campaign creatives to support brand messaging across channels.

Core Expertise

Social & Content

Social Media Management Content Strategy Short-form Video Reels Editing

Search & Performance

SEO Paid Advertising PPC Digital Advertising

Commerce & Production

E-commerce Website UX LED / DOOH Advertising

Leadership

Team Management Brand Management

Market Experience

Every brand sells into a different environment. My experience has meant adapting digital marketing strategy and creative execution to each market’s buying behavior, tone, and audience.

Retail

Promotion-driven campaigns and high-volume purchasing decisions.

Fashion

Visual, trend-led brand communication with strong social presence.

Tech

Feature-focused storytelling for detail-oriented audiences.

My Approach

01

Strategy

Understand the brand, audience, objectives, and market.

02

Creative

Develop content and campaigns that communicate clearly.

03

Execution

Turn strategy into consistent social, advertising, video, SEO, and website activity.

04

Optimization

Use performance data and ongoing analysis to improve results.

Education & Languages

Education

Business Management

Business Management background supporting strategy-led marketing decisions.

Languages

English Hindi Nepali

Let’s Work Together

Have a brand, campaign, or digital project in mind? Let’s turn strategy into meaningful digital growth.

Get In Touch